The Science of Persuasion Can Help Attorneys Get Bigger Verdicts
Getting 8 or 9 figure settlements for your clients is not from luck, an accident, or magic. It is not a talent you are born with or a gift that is given to you. It comes from learning the science of persuasion and then discovering how to deploy it in the courtroom.
Cognitive Science, Decision-Making and Persuading Your Juries
Yes, even YOU can become unconsciously competent and learn the discrete skills that will assist you in persuading judges and juries to fully compensate your clients for all of their injuries and damages.
How Jurors Formulate Decisions: Cognitive Science
R. Rex Parris got a $370 million defamation verdict for his clients against the founder of Guess jeans. He gets up early at 4:00 a.m. every morning to study cognitive science & the irrational way jurors make decisions. In this CLE, he will share his knowledge of persuasion & how to change minds by covering: behavioral decision making & how jurors think, keeping things simple and “priming” your jury to get the best results. The following books are discussed, Click: Ten Truths for Building Extraordinary Relationships, The Power of Eye Contact, Start With Why, The Influentials and Behave: The Biology of Humans at Our Best and Worst. To access the course please click here: Cognitive Science, Decision-Making and Persuading Your Jury.
Further Topics in This Persuasion & Decision-Making CLE:
* How decisions are affected by heuristics
* Biases & other influences
* The SIMPLEST case wins
* Getting into the present
* Smiling & making eye contact
* Proximity
* Unconscious competence
* Attorneys are wordsmiths
* Visual priming
* Obsessing over the results
* Living life with laughter turned off
* Reversals
R. Rex Parris – Attorney, Mayor, Biotech Founder
R. Rex Parris, Esq. has achieved outstanding results in the courtroom over the span of his career – including an historic, record-breaking defamation jury verdict in Los Angeles for $370,000,000. Rex has also been the mayor of Lancaster, California, since 2008.
This CLE course is offered in the following states:
* Alaska (AK)
* Alabama (AL)
* Arizona (AZ)
* California (CA)
* Connecticut (CT)
* District of Columbia (DC)
* Illinois (IL)
* Maryland (MD)
* Massachusetts (MA)
* Michigan (MI)
* Missouri (MO)
* New Hampshire (NH)
* New Jersey (NJ)
* New York (NY)
* North Dakota (ND)
* Pennsylvania (PA)
* South Dakota (SD)
* Vermont (VT)
California CLE
Attorney Credits offers CLE for attorneys in California and around the country. For more information about CLE in California please click the following link: CA CLE.