Shhhhhh… It’s a Secret

The Coca-Cola formula, KFC’s 11 herbs & spices, Google’s search algorithm, McDonald’s Big Mac sauce… WD-40’s formula.  These examples demonstrate the diverse range of information that can be protected as a trade secret – just don’t tell anybody about it.

From Rubbing Mud to Algorithms  

From Mullets on the Go to the NY Times bestseller list – and even MLB’s Lena Blackburne Rubbing Mud for baseballs – you won’t find a more entertaining CLE. This course features intellectual property attorneys Eric Hanscom and David Branfman, who provide practical guidance for attorneys counseling clients on patent and trade secret protection.

Trade Secret – Or Patent… Or Both??

Drawing from decades of experience, two seasoned IP professionals explain the distinctions between utility and design patents, the benefits and limitations of provisional applications and the strategic application of trade secrets. Through numerous entertaining case studies and real client stories, this session offers insights into leveraging multiple IP tools effectively. The discussion includes legal requirements, enforcement risks, best practices and how to advise clients based on business goals and budget constraints. To access the course please click here: Innovation Protection: The Intersection of Patents and Trade Secrets.

Learning Objectives:

  • Understand the distinctions between utility, design, and provisional patents
  • Identify when trade secrets are preferable over patent protection
  • Recognize how trademarks, trade dress, and patents can work in tandem
  • Evaluate common IP pitfalls and missteps made by clients
  • Apply legal and strategic considerations to IP planning and protection
  • Develop trade secret protection plans and understand their legal foundations
  • Analyze real-world examples to understand the practical application of IP law

Eric Hanscom + David Branfman = IP Masters

Patent attorney Eric Hanscom is actively involved in overseeing IP litigation, contract negotiation and customs issues around the globe. David Branfman’s IP practice focuses on entertainment law, including trademarks, copyrights, trade secrets, licensing, motion pictures & TV and music.

This CLE course is offered in the following states:

* Alaska (AK)

* Alabama (AL)

* Arizona (AZ)

* California (CA)

* Connecticut (CT)

* District of Columbia (DC)

* Illinois (IL)

* Maryland (MD)

* Massachusetts (MA)

* Michigan (MI)

* Missouri (MO)

* New Hampshire (NH)

* New Jersey (NJ)

* New York (NY)

* North Dakota (ND)

* Ohio (OH)

* Oregon (OR)

* Pennsylvania (PA)

* South Dakota (SD)

* Tennessee (TN)

* Vermont (VT)

* Washington (WA)

California CLE

Attorney Credits offers CLE for attorneys in California and around the country. For more information about CLE in California please click the following link: CA CLE.