Last year over 7,000,000,000 (7 BILLION!!!) prescriptions were filled in the U.S. With the flood of dangerous prescription medications & people taking multiple dugs, adverse drug reactions occur every day. And so does medical malpractice stemming from these dangerous drugs.
For every $1 that marketers spend on Influencer Advertising – the return is $18. Influencers wield increasingly more power in the marketplace in our new Tik Tok, Instagram, X and Threads world. But the FTC has taken notice – and put influencers & companies on notice as well.
